Yak9 Chews Wins the Prestigious 2025 Purina Pet Care Innovation Prize: A New Milestone in Natural Pet Care

At Yak9 Chews, we believe that every product tells a story and sometimes, that story starts with unexpected twists. Recently, we had the privilege of sharing our journey on the Marketing Tails podcast with host Mark Bevington. In this episode, our co-founders, Pukar Pyakurel and Shristi Mishra, opened up about how Yak9 Chews came to life, the challenges they face, and the lessons they’ve learned along the way.

For those who haven’t had a chance to listen, here’s a peek behind the curtain at what we discussed during the podcast:

From Earthquake to Entrepreneurial Spark.

The story of Yak9 Chews begins in Nepal, where a devastating earthquake in 2015 on the very day their ever-growing love story started, changed everything for Pukar and Shristi. What could have been a heartbreaking setback became the catalyst for a groundbreaking idea in the pet treat market. Pukar and Shristi saw an opportunity to create something truly special for pets and it all started with the traditional Himalayan yak cheese.

In this episode, they share how their passion for pets, combined with an entrepreneurial mindset, led them to launch a pet brand that prioritizes quality, sustainability, and ethical sourcing. The earthquake, which initially presented a massive challenge, became the spark that lit the fire for Yak9 Chews.

Overcoming Challenges and Growing a Global Brand.

Building a global brand from scratch is no easy feat, especially in the competitive pet industry. Pukar and Shristi talked candidly about the obstacles they faced, from sourcing high-quality ingredients to navigating the complexities of the business world. But their perseverance, authenticity, and shared vision kept them moving forward.

With the brand now available in over 300+ independent pet retail stores across the US and Canada, their journey has been nothing short of extraordinary. The couple discussed the importance of staying true to their roots emphasizing transparency, quality, and community in every aspect of the business. Through their combined expertise and unwavering commitment to excellence, they’ve managed to create a brand that not only thrives but also makes a positive impact on pets and the planet.

The Role of Authenticity in Marketing.

One of the most important takeaways from the podcast is the significance of authenticity in marketing. Pukar and Shristi shared how they’ve built a loyal customer base by staying true to their values, telling their story, and focusing on building a community around their brand. They stressed that when you’re authentic and genuinely care about what you do, your audience will feel it and that connection is what ultimately drives business growth.

From ensuring environmental- awareness with the packaging to ensuring every product is ethically sourced and preservative-free, Yak9 Chews has grown through the power of passion and persistence.

Creating a Community Around Pets and Eco-conscious Pet Parents.

As a company founded by two people who genuinely care about pets, one of Yak9 Chews’ core values is creating a community that shares that same love and care. In the podcast, Pukar and Shristi discuss how important it is to connect with their customers not just as a business, but as a brand that’s invested in the well-being of pets. By staying focused on the end goal of improving the lives of pets and their owners, Yak9 Chews has become a trusted name in the pet industry.

What’s Next for Yak9 Chews?

Looking ahead, Pukar and Shristi are excited about the future of Yak9 Chews in 2025. With a focus on continuous innovation, sustainability, and community engagement, they are determined to keep growing and pushing the boundaries of what’s possible in the pet treat space.

If you haven’t had a chance to listen to the full conversation, be sure to check out the “Marketing Tails: From the Himalayas to your Pets” podcast episode. It’s a powerful reminder that with determination, authenticity, and a shared vision, anything is possible; even turning a devastating earthquake into a thriving global business. Thank you for being a part of our journey, and for supporting Yak9 Chews. Together, we’re making a difference- one chew at a time.

Listen to the full episode on  Marketing Tails: From the Himalayas to your Pets to hear more about our story and the lessons we've learned along the way.

We are thrilled to share the exciting news that Yak9 Chews has been chosen as one of the winners of the 2025 Purina Pet Care Innovation Prize! Being selected for this prestigious award is an incredible honor, and we couldn’t be more grateful to Purina for recognizing our efforts. This milestone includes a $25,000 grant and invaluable guidance from Purina’s team, all of which will help us take our mission of delivering premium, all-natural treats for dogs to the next level.

The Purina Pet Care Innovation Prize is an esteemed award that acknowledges groundbreaking pet care startups in the U.S. Each year, Purina seeks out companies that are making waves in the industry with innovative solutions to improve the lives of pets. This year, we are among five standout companies that were selected, and we’re proud to be part of this exciting group.

Yak9 Chews: Where Quality Meets Nature.

At Yak9 Chews, our journey began with a simple yet powerful goal: to create wholesome, all-natural treats for dogs that offer both nutritional benefits and great taste. Unlike many other pet products, our chews are made with only pure, organic ingredients—no artificial additives, preservatives, or fillers. Every chew is made using yak milk, ethically sourced from small-scale farms in the Himalayas, where the traditional cheese-making process has been perfected over generations.

What sets us apart is the way we combine nutritional benefits with taste. Our chews aren’t just a treat; they’re a health boost for dogs. Our products are a labor of love, created with the belief that dogs deserve only the best when it comes to what they eat. Our commitment to sustainability is just as strong as our dedication to quality. All of our ingredients are ethically sourced, and we take great care in ensuring that every step of our production process is responsible and environmentally friendly. We pride ourselves on our sustainable and ethical practices, working directly with farmers who share our commitment to responsible sourcing and environmental care.

What the Purina Prize Means for Us.

Winning the Purina Pet Care Innovation Prize is a validation of our hard work, dedication, and vision. This recognition is not just about the financial reward—it’s a testament to the impact our company is making in the pet care industry. The mentorship and guidance we’ll receive from Purina will help us sharpen our processes, improve our products, and expand our reach to more dog owners who are seeking healthier alternatives for their pets.

Purina’s support means the world to us, as it will allow us to scale our operations and continue innovating with even more exciting products. Their expertise will guide us as we look to expand our product line, ensuring we stay on the cutting edge of pet wellness while maintaining the highest standards of quality and sustainability. Yak9 Chews is honored to have received the 2025 Purina Pet Care Award, recognizing our commitment to excellence in pet nutrition and sustainability. 

Disclaimer: This award is an independent acknowledgment of our achievements based on our contributions and does not indicate any formal partnership, sponsorship, or collaboration with Purina or its affiliated entities. Yak9 Chews remains an independent company, and all our products, initiatives, and business operations are solely our own. While we appreciate this acknowledgment, it does not imply collaboration or involvement from Purina in any aspect of our business.

Looking to the Future: The Path Ahead for Yak9 Chews.

This award is only the beginning of an exciting new chapter for Yak9 Chews. We are more motivated than ever to continue offering dogs the best possible treats; ones that not only satisfy their taste buds of your doggos but also contribute to their health and well-being. With the help of Purina and the continued support of our incredible customers, we are poised to grow and make an even bigger impact on the pet care industry.

Our mission remains unchanged: to provide dogs with the healthiest, most flavorful chews that promote their overall wellness. We are incredibly grateful to everyone who has supported us on this journey, and we can’t wait to see where this exciting new opportunity will take us.

Thank you for being a part of our story! <3 

If you’re on the hunt for a healthy, safe, and long-lasting chew for your dog, we present Yak Chews, also known as “Churpi”. This traditional, hard cheese originates from the Himalayan regions of Nepal, Bhutan, Tibet, and Eastern India, where it’s a staple snack for local people. Made by boiling yak milk, separating the curds, and then compressing and drying the cheese; Yak Chews offer a dense and durable treat. Over the years, they’ve become a popular choice for pet owners as a natural and healthy alternative to other traditional chews. Yak chews offer a host of benefits for dogs, making them a fantastic choice for pet owners who want to give their dogs a healthy, safe, and long-lasting chew. 

1. Long-Lasting Chew

Yak chews are incredibly durable, making them perfect for dogs who love to chew. Unlike softer chews that are consumed quickly, these hard cheese chews can last for hours or even days, depending on your dog’s chewing habits. 

2. Rich in Protein and Nutrients

Packed with high-quality protein, yak chews are excellent for supporting your dog’s muscle and tissue health. They’re also low in fat and rich in vital minerals like calcium and phosphorus; which are important for maintaining strong bones and overall well-being. They can also be infused with flavors that add nutritional elements like fiber, iron, magnesium, phosphorus and antioxidants. Not only are yak chews a tasty treat, but they also offer great nutritional value to your dog.

3. Digestible and Good for Sensitive Stomachs

Made from simple, natural ingredients, yak chews are easy on your dog’s digestive system. They contain no artificial additives, preservatives, or chemicals which can sometimes cause digestive upset. Because yak chews are made from a natural milk base, they’re highly digestible and safe for your dogs. For dogs with sensitivities or allergies, yak chews can be an excellent choice. They are naturally lactose-free after the fermentation process which means they are a safer option for dogs with food sensitivities or allergies.

4. Supports Dental Health

Chewing on a yak chew is a natural way to help improve your dog’s oral hygiene. The hard texture of the chew works to scrape away plaque and tartar as your dog chews, which can help prevent dental issues like gingivitis and periodontal disease. Over time, regular chewing can contribute to cleaner teeth and fresher breath, making it an excellent addition to your dog's dental care routine

5. Mental and Physical Exercise

Chewing on a tough yak chew provides both mental and physical stimulation for your dog. The challenge of breaking down a hard chew engages their brain and helps tire them out, making it especially beneficial for high-energy dogs or breeds with a strong chewing instinct. It’s a great way to provide an outlet for your dog’s natural behaviors and excess energy, especially for working or active dogs.

6. Helps Satisfy Natural Chewing Instincts

Dogs have a natural instinct to chew, and offering a safe, healthy chew like yak cheese helps satisfy this need. Regular chewing can also reduce anxiety and stress, as it is a soothing activity for many dogs. It’s especially helpful for dogs that tend to chew excessively when left alone, giving them a positive outlet for their chewing habits.

7. Eco-Friendly and Ethically Sourced

Many yak chews are sourced from sustainable farms in the Himalayan region, where yaks are raised responsibly. The production methods for these chews are known to be environmentally friendly, and many manufacturers prioritize ethical sourcing, ensuring that the farming practices support animal welfare and sustainability. By choosing yak chews, you're not just providing a healthy treat for your dog but also supporting environmentally-friendly and ethical practices.

So, if you’re looking for a chew that’s both nutritious and fun for your dogs, Yak Chews are an excellent option that will keep your precious pup happy and healthy!

At Yak9 Chews, we believe in providing only the best for your furry companions. Each ingredient in our dog chews is carefully chosen not just for flavor but also for its health benefits. Our chews are crafted from natural, high-quality ingredients that provide your dog with a healthy, safe, and delicious treat. Every ingredient in Yak9 Chews is carefully selected to provide your dog with a wholesome, nutritious, and tasty treat. Our award-winning strawberry flavor is a standout, offering a delicious and health-boosting option for your dog, while the other ingredients like yak cheese, turmeric, honey, and coconut contribute to your dog’s well-being in a natural, balanced way.

1. Strawberry: The Award-Winning Flavor.

Our strawberry  yak chews have been awarded twice at the Global Pet Expo 2023, and for good reason! Rich in vitamin C, antioxidants, and fiber, strawberries not only taste great but also provide multiple health benefits. The antioxidants in strawberries help combat free radicals, supporting your dog’s immune system. The natural sweetness of strawberries adds an irresistible flavor that dogs absolutely love, making it a favorite among our customers. The addition of strawberries helps improve cognitive health, protect against disease, and support overall wellness for your dog.

2. Yak Cheese: A Natural Protein Powerhouse.

The foundation of all our chews is yak cheese, made from yak milk sourced from the Himalayas. This cheese is naturally high in protein, which is essential for building and maintaining muscle, and calcium, which supports strong bones and teeth. Yak cheese is also packed with essential vitamins and minerals that contribute to your dog’s overall health. The natural hardness of yak cheese makes it perfect for long-lasting chewing, helping your dog stay engaged and entertained for hours.

3. Turmeric: Joint Health and Anti-Inflammatory Benefits.

Known for its powerful anti-inflammatory properties, turmeric is an excellent addition to our chews for promoting joint health. It helps reduce inflammation and supports overall mobility, making it especially beneficial for older dogs or those with joint issues. Additionally, turmeric has antioxidant properties that support your dog’s immune system and overall health.

4. Honey: Immune Support and Digestive Health.

Honey is not just a natural sweetener—it’s packed with antioxidants that help boost your dog’s immune system. It also has digestive benefits, promoting gut health and soothing any digestive issues your dog might face. This natural ingredient enhances the flavor of our chews while providing health benefits, making it a key player in our product line.

5. Coconut: Supports Digestion and a Shiny Coat.

Coconut is another natural ingredient that has a variety of health benefits for your dog. It’s rich in healthy fats and fiber, which support digestive health and contribute to a shiny, soft coat. The healthy fats in coconut can also help boost energy levels, making it a great addition for active dogs. It’s a key ingredient for promoting overall wellness and vitality.

6. Flaxseed: Omega-3s for Healthy Skin and Coat.

Flaxseed is loaded with omega-3 fatty acids, which help promote a healthy coat and skin. Regular consumption of omega-3s also supports joint health and helps reduce shedding, making flaxseed an ideal ingredient for dogs with sensitive skin or allergies. It also contributes to heart health and overall vitality.

7. Blueberry: Rich in Antioxidants and Immune Support.

Packed with antioxidants, blueberries play a crucial role in supporting your dog’s immune system and protecting against disease. They’re also a great source of fiber, which helps maintain digestive health and support healthy weight management. The natural sweetness of blueberries pairs perfectly with other ingredients, adding a burst of flavor while providing cognitive benefits to keep your dog sharp as they age.

8. Pumpkin: Digestive Health and Regularity.

We’ve all heard that pumpkin is good for digestion, and we’ve added this nutrient-rich ingredient to our chews for just that reason. Pumpkin is high in fiber, which supports healthy digestion and helps regulate your dog’s system. It’s especially beneficial for dogs with sensitive stomachs or digestive issues, providing natural relief and promoting overall gut health.

At Yak9 Chews, we’re proud of our ethical sourcing and commitment to quality, ensuring that your dog’s chew is not only healthy but also sustainably made. With a mix of natural ingredients that promote joint health, digestion, immune support, and overall vitality, Yak9 Chews are the perfect way to spoil your dog while supporting their health.

If you haven’t tried our deliciously flavored chews yet, now is the time to experience the award-winning treat that dogs love! Your dog will thank you with every chew.